What would you do to win, knowing there are a ton of competitors just like you? Here’s the answer, play smarter; not 
harder.
When you try to sell your commercial property you have to outwit your competitors, because more times than none, they’re using the same methods you are when selling their office building. Be different than the rest, stand alone, and make sure your property is the first one that comes to a buyer’s mind when they are searching for commercial property.
Since the economy is still under pressure, there are more foreclosures and short sales competing in the commercial real estate market. This means that you’re not only competing with other Sellers, but now you have the added pressure from low-priced foreclosure and short sale properties. The key to successfully selling your property is being faster and more aggressive. You have to be very forceful when pushing your commercial property in today’s market. The bottom feeders (“vultures”) are going to waste your time by knit-picking at your property and not giving you serious offers, because they’re not interested in a market-priced property. We name these buyers “vultures” because they sit around and wait to buy only distressed-prices properties, like short sales and foreclosures. To avoid this problem, the magic is in pricing. Some owners purchased properties before the bubble, so they can undercut competitors and attract those vulture buyers to purchase their properties.
Pricing and visibility are the two biggest traits when it comes to successfully selling commercial property. If you can’t sell your property at the same price as your best competitors, you have to adjust your price strategically, so you can reach a larger audience. In today’s market, Buyers are more likely to search for the “rock bottom” price rather than the standard market price. Even though more buildings are popping up for sale, there are still too-few buyers, and they are fickle. You have to outwit your competitors and be more competitive. When it comes to visibility, it’s simple, you need to be seen more than your competitors. A few ways of achieving this is advertising in all the major commercial MLS’s, passing out flyers or brochures where business owners frequent, posting the property on classifieds and performing effective email marketing campaigns or promotions. You should also use Facebook, Twitter and all other social mediums to reach more Buyers. However, this might not be enough. Remember your competitors are on the same playing field as you, and there’s only one ball so you have to use other unconventional routes of selling your commercial property. Opportunities aren’t going to just magically fall onto your lap.
The main goal is get your property sold. It’s time to get innovative and creative. To succeed in this economy you can’t use traditional routes of marketing and communication. Starting to use new and improved methods of selling your office properties can be very advantageous. If you have any questions, or if we can help strategize how to get your office leased call us at any time. We are always happy to help our readers :) You can reach us at (949) 790.3159
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