Find it! Fill it! – Find Commercial Real Estate Office Space, Buildings, Condos for Lease or Sale in Orange County

Okay, so I’ve been mulling over this post for a while, because it is an issue I’m intimately involved with.

Being a commercial real estate broker for almost 12 years and doing hundreds of deals, will teach you 2 things:

1) Brokers want to know information about deals being done in their marketplace

2) Brokers don’t want to give out information on deals they’re doing in the marketplace

It’s a funny thing, because the problem and the solution are so inverted, yet the solution is so radically simple. Here’s what I mean: The simple fact that you want information, but aren’t sure about sharing your own information poses an interesting problem. It’s the epitome of the double standard. But if you deeply analyze it and peel the leaves of the problem, you realize that obtaining or sharing the data is NOT the problem; the problem is actually the potential pitfalls of sharing the data. We have confidentiality clauses and we don’t want competitors calling our clients.

As adults, we avoid risk. After all, we have people in our lives that depend on us, so we have to ensure we tread successfully. As CRE professionals, we calculate to avoid risk. The problem in sharing system of commercial real estate deal information is that we are NOT calculating risk, and if we are, the solutions we have resolved really suck. Continue reading ‘Why Sharing Information = More Commissions!’

Move Vacancies with Twitter!

My tech savvy commercial real estate broker friend, Duke Long, just wrote an interesting post about what Social Media professionals need

to learn about the commercial real estate industry before touching the subject. But what I found the most interesting is his mention about Twitter. He mentions that CRE professionals  ”…do not waste time looking for clients” on Twitter. Which hits home to those profes

sionals that are implementing Twitter, but have yet to find a way to have it create clients or CRE revenue. So, this really got me thinking.

Most of my CRE colleagues and landlord clients do not fully understand Twitter, or its concept. There’s a common misconception that Twitter is exclusively used to share what you are doing with others. There’s been so many times that the topic of Twitter comes up in our company’s Shareholder/Management meetings and somebody cracks a joke that they just sent out a tweet saying, “Sitting in this meeting”. But you see, this is the problem, I don’t think that many people understand the true utility of Twitter and this is a problem. A HUGE problem, because bare-bones, Twitter is one of the most powerful communication distribution systems on the Internet. Continue reading ‘Are Brokers and Landlords Losing Money By Ignoring Twitter?’

When searching the commercial real estate market buyers always ask me, “Where on Earth are all the great deals!!???”

Well, there ARE great deals out there! ….you just have to know how to locate them. Usually in a down market like the current one we’re in, there is an abundance of distressed properties that are ripe for the picking, but they blend-in with the others that are not. The best deals in the market are “distressed” properties and often have great value and some tenant improvement work, they are just a couple clicks away from being the perfect space for you. Continue reading ‘Ways to Spot Distressed Properties’