Posts Tagged 'social media'

Why We Need Better Tools in Commercial Real Estate

Using the right tools, you can get anywhere.

This will be a brief posting by me today. I’ve got way too much stuff to do for my own sake. So, let’s get started.

All commercial real estate brokers can agree with me, that our industry is slow to transform. In fact, I don’t think there’s been much innovation in the operating style of running or performing our business. The good thing about this is that it keeps our business model safe and pure. The bad thing is, that we have to settle for really crappy and antiquated tools to do the same work that people in other companies achieve with the click-of-a-button. I mean, even the mortgage industry has tools that automate and catalyze productivity! Now, what do we have? We mmmm… have excel.

It’s pretty embarrassing.  Continue reading ‘Why We Need Better Tools in Commercial Real Estate’

Commercial Real Estate Professionals, DON’T use Facebook!

Social Media is such an interesting topic these days. Commercial real estate professionals hear about it every day. Everyone’s talking about Facebook and even your Grandmother knows or has heard of Twitter. So, you signup for LinkedIn, Twitter, Facebook, Digg.com, Tumblr and all of the other 5 billion other mainstream social media networks. Then, after you give these services a whirl, you start scratching wondering, “What heck am I doing? Why does this feel like a waste of time?” Well honestly, it’s because it is.

Success in social media like any other form of marketing, is m Continue reading ‘Commercial Real Estate Professionals, DON’T use Facebook!’



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